Google Analytics
I harness the power of Google Analytics to drive data-informed decisions and optimize digital performance. From tracking implementation to insights extraction, I transform raw data into actionable strategies that improve user experience and business outcomes.
Core Capabilities
- GA4 implementation and configuration
- Custom event tracking and goals
- Audience segmentation and analysis
- Conversion funnel optimization
- Custom dashboards and reporting
- E-commerce and campaign tracking
Technical Expertise
Proficient in Google Tag Manager integration, cross-domain tracking, and data visualization with Looker Studio. Experienced in A/B testing analysis, attribution modeling, and providing actionable insights for marketing optimization.